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Area Sales Manager - Central Europe (M/F)


BEA is a leading manufacturer of sensing solutions for automatic door systems and for industrial doors.

Founded in 1965 and headquartered in Liège, Belgium, BEA has offices in the United States, Japan, Singapore and China. Our products can be found and seen across the globe.

Innovation is part of BEA’s DNA. Success within the historical markets and rapid advancements in technology have fuelled BEA’s growth into new markets. Looking permanently forward, BEA continues to design and develop solutions for new applications like vehicle and people counting solutions.


We are looking for an Area Sales Manager for our Central Europe Sales Area, based in Belgium. In this position you will take care of a portfolio of existing customers or prospects located in Germany, Austria, Switzerland and Eastern European countries.

The main tasks of our Sales Manager will be to identify opportunities, develop and close sales in BEA’s main segments of activity. She/He will be their privileged contact person.

The Central Europe Sales Manager reports to the Head of Area and closely works in collaboration with the other team members (Sales Managers, Technical Sales and Customer Officers) to reach the defined targets.


After in-depth and continuous technical and sales training, common skills and competencies are:

  • Ability to understand customer’s needs and demands, and put these into a global context
  • Strong ability to develop subtle, dedicated and oriented sales argumentation
  • Readiness to stretch your comfort zone because learning is a continuous process
  • Curiosity: you are keen to dig deeper and understand how things work. From the sensor industry to our client’s business specifics, to the nitty-gritty of your job, you are actively curious and seeking answers.
  • Commitment: you are not afraid of working hard to get the job done. You know that every task can be part of someone’s job and you like helping as much as you appreciate being helped.
  • Adaptability & flexibility: our work environment is ever evolving and changing. You should feel comfortable with juggling different tasks, changing priorities or working with different colleagues or clients.
  • Team-playing attitude: we learn a lot from each other, and we rely on our colleagues when times get tough. You love to share your knowledge and expertise and are always open to help your colleagues with advice and guidance.
  • Excellent communication skills: with our clients or just between us, communication is a very important part in building a great relationship. You should strive for clear and crisp messages and not be afraid to ask questions or challenge.
  • A positive mindset.

Our Central Europe Sales Manager will also:

  • bring a first experience as an Account Manager or similar Sales position
  • maintain and develop sales with existing customers, stimulate partnerships with local and key accounts as well as OEM’s subsidiaries
  • identify and convert sales opportunities within existing customers and prospects
  • share her/his knowledge with sales and/or technical staff of our customers during dedicated training sessions (technical or sales)
  • spend 40% of her/his working time abroad, in the designated area, to share the BEA message
  • be comfortable with figures, statistics and presentations.


German, English and French (spoken and written) are required. Any extra language could be an asset.


Around the world, BEA employs more than 550 enthusiastic people who invest their time, talent and energy into the advancement of the BEA brand. From engineering and production to sales and support, the BEA team is dedicated to bringing our customers to the highest level of satisfaction, both with our products and the support they receive.


  • As a worldwide player BEA can offer you an interesting and challenging work in a fast-growing company which focuses on innovation, passion, teamwork, respect and empowerment.
  • A unique chance to join the core team of an ambitious project that will shape BEA’s future
  • An attractive salary package with extra-legal advantages
  • An outstanding work location in Liège Science Park.

If you think you’ve got what it takes and you want to make the difference with us we’d love to hear from you:

Apply online
need more information Contact us