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Head of Factory and Logistic Automation (FLAS) Europe

function description

What are we looking for?

To further develop the Factory & Logistic Automation (FLAS) Segment in Europe, BEA is looking for a Head of FLAS Europe that will own and drive the current diversification business (Security sensors and Traffic & Transportation solutions) and focus on developing the Factory & Logistic Automation business in Europe. To achieve this goal, BEA is looking for an international talent that has a strong sales and technical background, with a high sense of entrepreneurship. Given the strategic importance of this role, this function reports directly to the Managing Director of BEA Europe & Asia.

What will be your main responsibilities & key deliverables:

  • Business Strategy: The Head of FLAS Europe will need to deeply understand the FLAS market, work closely with BEA’s existing strategic partners and be able to articulate a clear strategy in term of products, pricing, go-to market – driving business development and enabling business growth in Europe.
  • Business Development: In addition to the existing relationships and projects with BEA’s partners, the Head of FLAS Europe works to add complementary activities to the FLAS portfolio. Not only in terms of new customers and new projects, but potentially also adding new partners, or even acquisitions. He/she will autonomously identify new opportunities, analyze them, prioritize them, and drive the entire processes around decision making, implementation, and follow-up.
  • Business Growth: As the business evolves, the Head of FLAS Europe will build out a team to drive profitable growth. (Currently direct management of 1 Customer Officer + future prospect to build out a team) This includes attracting, developing, and retaining people with the right profiles, and structuring the team and its activities with a focus on continuous improvement.

What will you need to succeed in this position? Key Skills & competencies:

  • As a business-oriented entrepreneur you have a passion and a strong appetite for growing new businesses, combined with a love and curiosity for complex technology.
  • Relationship management is one of your key strengths – both with internal as well as external stakeholders to earn their trust and support in developing new markets.
  • You possess strong influencing skills, sound judgment, and display a high sense of initiative and creativity.
  • While being a team player, within the Business Development part of the role, he/she is autonomous in his/her work and has an inner drive to tackle new challenges and opportunities.
  • You have a problem-solving mindset with a sense of organization and structure while being rigorous and methodical in your approach.
  • Good time & priority management for working on a variety of projects simultaneously.
  • Your ability to prioritize actions and goals leads to successfully progress opportunities (sales, projects, partnerships, …) along the pipeline.
  • You have excellent written and verbal communication skills to deliver key messages to internal and external audiences, including C-Suite.
  • Your interpersonal skills include empathy for peers, direct reports, and customers – combined with a high sense of integrity.


  • MBA or graduate degree in a Management, Technical or Engineering field.
  • Strategic thinker with proven track record in developing new business/markets while dealing in a complex commercial environment where you will sell products through various channels (OEM, Distributors, System Integrators).
  • Experience in building, managing, and coaching a team (currently direct management of 1 Customer Officer + future prospect to build out a team).
  • M 5 years of working experience in the Factory Automation Industry in a position as sales engineer, business development or key account management.
  • Solid technical background, ideally with an affinity for safety sensors (radar, infrared, laser, …) or experience in selling “Machine safety” related products (complying to IEC61508; EN62061; EN13849, …) is also a plus.
  • Self-motivator and entrepreneurial mindset with an interest for starting up and growing business activities.
  • Excellent language skills, both oral and written in English and German, French is a plus.
  • Willing to travel about 50% of the time within Europe.


  • An equal opportunity regardless of race, color, religion, gender, sexual preference, age or disability.
  • A competitive package with a dynamic incentive plan based on individual performance.
  • Extra-legal benefits: company car, meal vouchers, eco-vouchers, collective bonus, 13th month, home-office policy, health insurance and pension plan.
  • A variety of employee benefits such as 14 weeks of fully paid Parental Leave for newborns or adoptions, both for moms, dads as well as same sex parents as well as an elaborate Employee Assistance Program.
  • Training programs allowing you to discover the company, your colleagues and understand the products and their applications.
  • A sensible work-life balance.
  • A work location which can be partially remote and at the BEA HQ in Angleur.

About BEA

BEA (https://eu.beasensors.com)) is a leading manufacturer of sensing solutions for automatic doors systems. The company was founded in 1965 and its headquarters are located in Liège, Belgium. BEA also has offices in the United States, Japan, Singapore and China and their products can be found across the globe.

Since 2002, BEA is part of Halma PLC, a global holding company headquartered in the UK. Halma-owned companies produce products and services for markets related to health, safety, and environmental safety. BEA operates within the Infrastructure Safety Division of HALMA plc. (https://www.halma.com).

BEA is structured in different international Business Units (Europe / Americas/ APAC) that operate autonomously. Worldwide, nearly 700 enthusiastic employees invest their energy and talent and contribute every day to the success of BEA and the safety of millions of people across the world.

Success within the pedestrian market and rapid advancements in technology has fueled BEA’s growth into new markets, offering a complete line of access, safety, and security solutions for industrial-, security- and transportation-based segments. Looking forward, BEA continues to design and develop solutions for new applications and capitalize on its advanced technologies and industry know-how to develop a new market segment in Factory & Logistic Automation (FLAS). Within this segment, a range of new innovative sensors will make machines, automatic guided vehicles, and robots smarter and safer – with an overall ambition to be recognized as a global significant leader in this industry.


Please send your cover letter and CV to [email protected]

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