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Technical Sales (Southern Europe)

We are looking for a Technical Sales for our Southern Europe Sales Area, based in Belgium (Liège Science Park).


The mission of our Technical Sales will be to become a key player in BEA’s presence among installers and distributors in the Southern region and to actively participate in the implementation of the market/OEM (Original Equipment Manufacturers) strategy defined by our Area Sales Managers and/or Head of Area.

As Southern Europe Technical Sales you will be required to::

  • Plan and organize visits to clients and/or prospects in accordance with the objectives set for the designated sales area.
  • Deliver trainings to clients, thereby actively contributing to BEA’s technical credibility against competitors and within the current regulatory framework.
  • Serve as the primary technical contact for your assigned clients for any first-level technical queries. Guide them towards solutions and maintain ongoing communication with these clients.
  • Constantly monitor market needs, gather information from the field, and share it with your team. Ensure that these insights receive proper follow-up by our teams, thus contributing to BEA’s future developments.
  • Differentiate our services to clients through the excellence of your follow-up.
  • Undertake specific commercial tasks, such as presenting products, services, or specialized accessories.
  • Act as a commercial support to the Area Sales Manager and/or Head of Area.
  • Forward quote requests to the Area Sales Managers/Head of the Area, coordinate the necessary follow-ups to finalize orders, and conclude deals.


  • You hold a bachelor’s degree in business with a specific mastery in a technical field (electromechanics) or a Technical Bachelor’s degree with a strong affinity for commercial aspects (prospecting, customer loyalty, negotiation), or you have at least one significant experience in a B2B context.
  • Your language skills are as follows: Italian: C1/C2 (native speaker level); English and French: good oral and written knowledge.
  • You are willing to travel 40% to 50% of the time.
  • A good educator, you can deliver training to various audiences (technicians and/or sales staff).
  • You possess strong interpersonal and listening skills, are persuasive and diplomatic, to advise and guide your internal and external clients.
  • Naturally curious, you know how to ask the right questions and argue effectively.
  • You demonstrate a great capacity for adaptation, anticipation, and initiative-taking.
  • A true team player, you also know how to work independently.
  • You have a critical mind and approach work in a methodical way, while also understanding the sense of urgency and priorities.
  • You are dynamic, patient, and persevering, and maintain an optimistic attitude under all circumstances.
  • You can receive and giving constructive feedback.
  • You dare to go further by stepping out of your comfort zone when necessary.


  • In addition to being part of a great team that loves collaboration, birthday cake and fun – we offer a competitive package including extra-legal benefits (meal vouchers, eco-vouchers, collective bonus as well as individual bonus, 13th month, teleworking, health insurance and pension plan).
  • BEA takes care of its employees by offering them 5 days of company leave in addition to the 20 days of legal leave.
  • For our new parents, we take in charge 14 weeks of Parental Leave (new borns or adoption), both for moms (full paid maternity leave), dads as well as same sex parents.
  • Under the motto ‘Work hard – Play hard’, our Party Committee makes sure we have cool events and after work drinks to socialize.
  • We offer training programs allowing you to discover the company, your colleagues and understand the products and their applications.
  • Working at BEA means being part of a fast-growing technological company.
  • BEA stands for a pleasant working environment in which we pay attention to a sensible work-life balance.

About BEA

BEA develops sensing solutions that are designed to improve the performance and safety of automated equipment. The company was founded in 1965 and is based in Liège, Belgium. Organized in Business Units (EU, USA, Asia), BEA is present in Pittsburgh, Beijing, Tokyo and Singapore. Worldwide, more than 650 enthusiastic employees invest their energy and talent and contribute every day to the success of BEA.

Our mission is to work closely with the industry, our customers, and manufacturers to ensure that these solutions can enhance overall operations while helping streamline safety, security and productivity. BEA is also expanding its range of services to new markets where our sensing technologies offer a competitive advantage We offer a range of products in the fields of access control, industrial door and passenger transport. Looking to the future, BEA develops solutions for new applications such as vehicle counting and logistics automation.

BEA is an equal opportunity employer and we welcome team members regardless of race, color, religion, gender, sexual preference, age or disability.


Please send your cover letter and CV to [email protected]

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