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Area Sales Manager (Southern Europe)

As the Area Sales Manager at BEA Europe, your mission is to lead market growth and establish BEA as the preferred partner. Your role extends beyond sales, as you become a pivotal source of market intelligence influencing not only product development and strategic decisions but also customer behaviours and practices.


Acting as Area Sales Manager within the Sales department of the BEA Europe includes the following responsibilities:

  • Spearhead market growth and position BEA as the preferred partner through expert market insights and strategic customer engagement plans.
  • Develop and implement a 3-6 month customer and prospect visit plan, including targeted actions and trainings.
  • Drive significant market penetration through an action plan to increase BEA’s market share focusing on both existing customers and new prospects by presenting specialized products, services and solutions.
  • Proactively meet and manage customer expectations, anticipating their needs, and making informed decisions.
  • Act as a pivotal source of market and competitive intelligence, directly influencing product development and strategic decisions, as well as ensuring proper diffusion within BEA’s team.
  • Demonstrate expertise in standards, influencing customer perspectives and advocating for beneficial changes in National Committees.


  • Hold a master’s degree in business studies or related field.
  • 5 to 10 years of experience in sales, specialized on B2B.
  • Capability to develop a clear strategy (specified by KPIs), identify and realize sales opportunities.
  • Ability to understand clients’ needs within a global context and willingness to expand your comfort zone.
  • Fluent in French, Italian and English. Any additional language is an asset.
  • Have excellent communication skills, questioning and selling point development.
  • Effective collaboration with colleagues to exchange informations and achieve goals.
  • Willingness to travel (30 to 40%).


  • In addition to being part of a great team that loves collaboration, birthday cake and fun – we offer a competitive package including extra-legal benefits (meal vouchers, eco-vouchers, collective bonus as well as individual bonus, 13th month, teleworking, health insurance and pension plan).
  • BEA takes care of its employees by offering them 5 days of company leave in addition to the 20 days of legal leave.
  • For our new parents, we take in charge 14 weeks of Parental Leave (new borns or adoption), both for moms (full paid maternity leave), dads as well as same sex parents.
  • Under the motto ‘Work hard – Play hard’, our Party Committee makes sure we have cool events and after work drinks to socialize.
  • We offer training programs allowing you to discover the company, your colleagues and understand the products and their applications.
  • Working at BEA means being part of a fast-growing technological company.
  • BEA stands for a pleasant working environment in which we pay attention to a sensible work-life balance.

About BEA

BEA develops sensing solutions that are designed to improve the performance and safety of automated equipment. The company was founded in 1965 and is based in Liège, Belgium. Organized in Business Units (EU, USA, Asia), BEA is present in Pittsburgh, Beijing, Tokyo and Singapore. Worldwide, more than 650 enthusiastic employees invest their energy and talent and contribute every day to the success of BEA.

Our mission is to work closely with the industry, our customers, and manufacturers to ensure that these solutions can enhance overall operations while helping streamline safety, security and productivity. BEA is also expanding its range of services to new markets where our sensing technologies offer a competitive advantage We offer a range of products in the fields of access control, industrial door and passenger transport. Looking to the future, BEA develops solutions for new applications such as vehicle counting and logistics automation.

BEA is an equal opportunity employer and we welcome team members regardless of race, color, religion, gender, sexual preference, age or disability.


Please send your cover letter and CV to [email protected]

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